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Leasing

‘Leasing’ focuses on the key process of ensuring that the Leasing of the mall is carried out with the highest integrity, in a financially astute and efficient manner, particularly with a view to the long-term prospects of the property.

Leasing also develops the processes which will ensure identification of the appropriate retailers for the appropriate location, thereby maximising the potential rental achievable from those tenancies.

 

It will also develop the full fit-out process which will cater for retailers from their initial identification through to post-opening of the mall.

 

Leasing Scope entails:-

  • Pre-Opening Retail Tenancy Planning
  • Development of Strategic Direction of Tenancy Mix and Lease Planning
  • Retailer Training in relevant disciplines
  • Establishment of Leasing Department
  • Establishment of Mall Merchandising (within Leasing)

     

     

    Marketing

    CCN’s contribution to ‘Marketing’ is in the area of assisting to determine the positioning and subsequent marketing activities of the mall. At the same time, CCN will work through Leasing to ensure that the tenancy mix represents the positioning strategy of the Owner.

     

    Marketing Scope covers:-

  • Advise on Pre-Opening Marketing Planning and Positioning
  • Advise on the Post-Opening Marketing Planning and Positioning taking into account the competitive developments in the relevant marketing areas such as staffing structure, procedures, supplier selection etc
  • Identification of Customer Services to be provided at the centre (post-opening)

     

     

    Retail Property Development & Asset Management

    Other aspects of CCN’s contribution to the area of Retail Property Development and Asset Management that could be of benefit to the Owner are in the areas of:-
  • Commissioning and evaluating Economic and Market Research
  • Economic and Financial Feasibility Planning
  • Mall Performance Reviews
  • Mall Performance Improvement Strategies

     

     

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    CCN Consulting Sdn Bhd (620343-D)

    C4-2-7, Solaris Dutamas, No 1, Jalan Dutamas 1, 50480 Kuala Lumpur, MALAYSIA Tel: +603 6205 3399 Fax: +603 6205 3398

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